In the last two decades, the organizational awareness to information security is constantly rising. Cyber-attacks by foreign individuals, intelligence agencies or terror organizations are posing a real challenge in safeguarding classified information and/or maintaining business continuity. Organizations are sensitive to the loss or theft of equipment containing sensitive data not only for the equipment’s net value, but also for its setup cost, lost work time, cost of data recovery and most importantly – the monetary impact of having its most sensitive data fall into the hands of rivals.

Since organizations make substantial investments in their IT security, it is not surprising that unauthorized copying of sensitive data to a USB drive is hard to accomplish. What is surprising is how simple it is to physically take the equipment holding that sensitive data and walk out the door.

Research shows organizational laptop loss is a multi-billion dollar disease, affecting organizations from all industries. Hardware replacement, data breach, lost IP and lost productivity are just some of the contributors to the $49,000 economic value of a lost or stolen laptop.

We think it’s worth protecting.

Our security solution is based on real-time analysis of the equipment’s position. In essence – we use precision indoor positioning (non-GPS) to assert the equipment is where it’s supposed to be. By deploying a light and cheap wireless infrastructure, and tagging the equipment holding sensitive data, the system monitors the equipment and initiates warnings when foul play is detected.

Think of it as a LoJack® System for your laptop.

Combining the equipment’s location information with customer-specific logic and user authorization model, yields additional capabilities such as real-time resource assignment and logistics management.

Competitors include companies selling either Wi-Fi based asset tracking products (for civilian markets, mainly healthcare and manufacturing) aimed at streamlining business processes or physical security products that offer a physical obstruction to equipment theft (but failing to support the mobility requirements of modern IT devices).

Although there are numerous players in the market, few offer a product designed and engineered to specifically deal with the new threats imposed by the modern mobile world, by using advanced technology for indoor-positioning and security.